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From Big Switch to Whitebox to Cumulus

7/30/2013

4 Comments

 
What is going on with Big Switch?  It is really hard to tell on the surface, but there is a general sentiment out there (particularly in Twitter land) that they have a bumpy road ahead of them, especially after the Open Daylight (ODP) project launched.  Okay, but what start-up has it easy?  The only ones who know how Big Switch is really doing are the users of their technology and Big Switch themselves.  
It’s common to hear that the Open Daylight Project (ODP) was a Big Switch killer.  For any other member of ODP, has it killed their commercial offering too?  Actually, how many shipping controllers are there today?  The latest check from SDNCentral show that there are shipping controllers from NEC, Big Switch, Nicira/VMware, Nuage, Plexxi, and Vello.

At the end of the day, OpenDaylight is going to make it easier to test and deploy SDN applications and will move the industry forward, but there hasn’t been an official code drop yet.  Even when there is, there are still so many unknowns --- will vendors try and sell their commercial controller even if ODP supports the same functionality, will they support a downloaded version of ODP, or have a vendor-ish distribution of OpenDaylight?  We just don’t know, so it’s too early to tell how this will pan out in the general controller market – that includes Big Switch’s controller and every other controller to be fair.

What do we know for certain about Big Switch? 

Big Switch is shipping real products and promoting white-box gear with their open SDN solution – you can see their partnership with Accton (see: ODM) on the BSN partner website.  If I had to guess, Big Tap is doing the best for them in terms of sales/revenue, just because it’s not touching production and should be easier to deploy.  Rather than deploy Gigamon or higher priced OpenFlow switches for a monitoring, non-production touching network, they promote white-box.  While there is much debate on the future of white-box in Enterprise production data centers, one thing is for certain, if you ever want to go this route or even try it in the future, you’ll probably want to get familiar with the process of deploying a white-box solution, e.g., what software is used, who provides the software, who provides the OpenFlow agents, how difficult is it to manage, and do you have the right skillsets and tools? 

Where better to test white-box than an out of band network?

Reading between the lines

What’s interesting is what is really at stake in the world of matrix switching.  Big Tap plus white-box hardware is more than just 5, 10, or even 20 TOR switches with a controller and an application.  If vendors lose deals to Big Switch for a monitoring network, it may not even be a sizeable loss and hey, it’s not even a production network, so should vendors care?  Absolutely.  The greater losses *could* end up being seen down the road.

If smart engineers are using Big Tap to fix a real problem like network visibility (TAP/SPAN aggregation), they are indirectly getting access and learning a ton on ODM white-box switches all while not touching production.

These same switches can run Cumulus Linux.  And even if Big Switch’s future doesn’t look bright from the outside, they are playing a key role in a much bigger movement that is just getting started in the Enterprise.

Of course, we’ll have to wait and see what will actually happen over the next 18 months to see how this will all unfold.


Thanks,
Jason


Twitter: @jedelman8

4 Comments
Michael Bushong link
7/31/2013 03:52:43 am

I think the reason you see people bearish on Big Switch is somewhat twofold.

First, there are some signals that look tough from the outside. Turnover in executive ranks and sales, and then a capital raising that resulted in a lower post value. Those are red flags.

On the strategy side, I think OpenDaylight does present challenges. If BSN has to work on their own platform, and others can leverage a community to build similar infrastructure, it means BSN will have higher costs. To monetize their apps, they have to invest dollars in both the platform and the app, where others will put more of their money on the app alone.

I think this creates headwinds. Survivable? Sure. But it does make things harder. I actually think Big Switch has done a lot right, and they are certainly among the most vocal in the industry, so their impact is broad. But there hasn't been a lot of fortuitous news in the last few months for them.

-Mike Bushong (@mbushong)
Plexxi

Reply
Jason Matlof
8/1/2013 11:20:42 pm

A few comments from us...

First, there is no doubt that disruptive startups attract the ire and FUD from incumbents and startup competitors alike, desperate to co-opt their market-leading message. Open Daylight? Is it a coincidence vis-a-vis our Project Floodlight and Open SDN suite? I think not. The question is who is delivering product in production networks? Jason E points speak to the robust value proposition that a programmable SDN fabric create to address a variety of applications, including the low-risk network monitoring application we call Big Tap.

Second, a response to the peanut gallery...Our most recent fundraising was a massively oversubscribed Series B that raised > $30M at a significant multiple valuation growth. Lies and FUD sound great in the heat of the moment, but are nice when so easily contradicted...

Thanks for the provocative article, Jason E.

Reply
Michael Bushong link
8/1/2013 11:47:29 pm

Jason M,

Never ascribe to malice that which can be explained by ignorance. The Valley talks, and in this case what people have been saying is wrong. I was incorrect in saying your last round was a down-round. The error was unintentional; I simply reported hearsay and was wrong in doing so. It is certainly not a FUD campaign but rather me being wrong. And for that, I apologize. I am happy to correct the error in whatever venues you think are appropriate, and am replying now to make sure it is in public.

I don't particularly appreciate the derision, but I understand the sentiment given my inaccurate comment about funding.

-Mike Bushong (@mbushong)
Plexxi

Reply
Harry V. Quackenboss
9/5/2013 09:06:02 am

@jedelman8,

It is curious to me that in the months that have transpired since your wrote on this subject that except for a Twitter feed, outbound marketing activity at Big Switch Networks seems to have ceased. The last blog entry I see on their website is dated July 26 (a few days before your article), and the latest press release was in June.

Harry Q.

Reply



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    Jason Edelman, Founder of Network to Code, focused on training and services for emerging network technologies. CCIE 15394.  VCDX-NV 167.


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